In July 2026, an 8 vCPU/16 GB server costs €15.99/month on Hetzner versus $248/month on AWS on-demand. The gap isn’t a promotion — it’s a cost structure hyperscalers cannot replicate.

In April 2026, Vultr announced that its Nvidia GPU infrastructure costs 50 to 90% less than equivalent offerings from AWS, Google Cloud, and Azure. Startups and SMBs priced out of hyperscaler margins now have a credible alternative — built around AI agents and transparent per-GPU pricing.