Idle resources, overprovisioned instances, orphaned volumes, and missing Reserved Instances: cloud waste has known, quantified causes — and they’re all fixable within a month. FinOps isn’t a CFO buzzword — it’s the only IT practice that generates real, measurable cash without touching revenue.

In July 2026, an 8 vCPU/16 GB server costs €15.99/month on Hetzner versus $248/month on AWS on-demand. The gap isn’t a promotion — it’s a cost structure hyperscalers cannot replicate.